In-Salon Beauty Treatments for Men

According to recent market research, the beauty salon is no longer an exclusively female domain. This is evident at Richard John where treatments for men are going down a storm.

Indeed, men in growing numbers are placing greater importance on their appearance. As a result, the male grooming services market is on the increase and showing no signs of slowing any time soon.

Yet this is not a recent phenomenon. It was the 1990s that first saw the coining of the term ‘metrosexual’ to typically describe men with above average concern for their looks. Even in this time of credit crunch, this new male breed sees personal care as high priority; not only are grooming services considered to be money well spent, they have also shrugged off any stigmas attached to pursuits that were historically considered “un-masculine”.

The more popular beauty treatments for men tend to be ‘corrective’ rather than purely pampering. Specific skin care therapies in the form of facials and body massage are high on the agenda along with manicures and hair removal.

Richard John offer a range of beauty treatments for men so please give us a call to discuss your requirements on 01903 230375.